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Software review · Pricing verified 2026-10-23
Wix Website Builder review
Verified Oct 23, 2026Wix offers a free plan (with Wix ads and a Wix subdomain) and paid plans from $17/month on Light (annual billing), which adds a custom domain and removes ads. Core ($29/month) unlocks online payments, bookings, and a basic store; Business ($39/month) adds commerce capacity; Business Elite ($159/month) serves high-volume stores. Every Premium plan carries a 14-day money-back guarantee. Annual plans include a free domain for the first year.
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Unpack Money score: 89/100
Wix is the easiest path to a professional website we verified — and the only major builder on this page with a genuinely free plan. The free tier lets you build and publish with the drag-and-drop editor and the AI website builder, test all 2,000+ templates, and see your site live before spending a dollar. The catches: Wix shows its own ads on your site and you get a username.wixsite.com subdomain, so no serious business should stay on free permanently.
The first paid decision is Light at $17/month (annual billing): custom domain, no Wix ads, 2 GB of storage. That covers portfolios, freelancers, and brochure sites. But Light has a hard boundary that matters: you cannot accept online payments on Light. The moment you want to sell anything, book paid appointments, or run a store, you need Core at $29/month — and that's the plan most small businesses should price against. Business ($39/month) adds commerce capacity; Business Elite ($159/month) is for high-volume stores.
Two honest limitations to weigh. First, storage is tight at the low end and App Market apps add cost on top of the subscription, so the true monthly bill can exceed the sticker price. Second, there's no code export — if you ever leave Wix, you rebuild elsewhere. That's the standard tradeoff of every hosted builder, but it matters more here because Wix makes starting so frictionless that people don't think about the exit.
Every paid plan carries a 14-day money-back guarantee, and annual plans include a free domain for the first year (new domains only, redeemable within 60 days). For a small business that wants to be online this week with minimum fuss, Wix remains the simplest credible option — just start your budgeting at Core ($29/month) if selling is anywhere in your plans.
Pricing
| Plan | Price | For |
|---|---|---|
| Free | $0 | Testing the editor and hobby sites — Wix ads shown, username.wixsite.com subdomain, no online payments |
| Light | $17/mo (annual) | Portfolios, freelancers, basic sites — custom domain, no Wix ads, 2 GB storage |
| Core | $29/mo (annual) | Growing businesses — accept payments, bookings and events, basic online store |
| Business | $39/mo (annual) | Growing stores needing more commerce capacity |
| Business Elite | $159/mo (annual) | High-volume and scaling businesses needing maximum resources |
Prices verified 2026-10-23 on the provider's official pricing page. Prices change — confirm before you buy.
What we like
- The gentlest learning curve we verified — a real site can be live in an afternoon
- A genuinely free plan lets you build and test before spending anything
- AI builder plus 2,000+ templates cover nearly every small-business use case
- 14-day money-back guarantee on every paid plan, no questions asked
Watch out for
- Light ($17/month) cannot accept online payments — selling starts at Core ($29/month)
- Storage is tight at the low end (2 GB on Light)
- You can't take your site with you — no code export if you leave the platform
- App Market apps and payment processing fees add cost on top of the subscription
Ease of use
Wix has the gentlest learning curve we verified: the drag-and-drop editor and the AI website builder can take a complete beginner from a blank page to a published site in an afternoon, and the free plan lets you test the whole flow before paying anything. The ease has a ceiling — deeper capability runs through App Market add-ons rather than the core editor, and there is no code export if you outgrow the platform.
Support
Wix runs support through its Customer Care help center (support.wix.com), with contact options inside your account; Wix advertises 24/7 customer care on its official site. Every paid plan is also covered by the 14-day money-back guarantee if the platform turns out to be a poor fit.
How we reviewed Wix Website Builder
We record every plan, price, cap, and add-on from Wix's official pricing page — never from review aggregators — and date-stamp the check; this page was last verified on 2026-10-23. Our editorial score weighs what a small business actually gets for the money: the capability of the cheapest useful tier, the true cost once add-ons and renewals are counted, pricing transparency, and contract traps such as auto-renewing trials. Compensation never changes a score or a verdict. Read our full review methodology.
FAQs
Can I sell products on Wix's free plan or Light plan?
What's the cheapest Wix plan with a custom domain?
Can I move my Wix site somewhere else later?
What does the 14-day money-back guarantee cover?
Are there costs beyond the plan price?
Sources
Every price and feature on this page was verified against the provider's official website on 2026-10-23. We never use aggregator sites as sources.